Arts Council of Wales | Audience Development for Organisations

Audience Development for Organisations

Supporting projects which take a clear, targeted and measurable approach to developing audiences.

We want to support high quality activity that has audience engagement at its heart. How you reach an audience should be your starting point, not an afterthought. And we’re looking for imaginative new ideas.

One of the biggest challenges we face is how to ensure that the best of the arts in Wales are available to as many people as possible. So we want to support organisations to extend the reach of their work and to think more ambitiously and innovatively about how to do that. Successful audience building projects will help tackle barriers to engagement and encourage as many people as possible to access the arts in Wales.

The essence of our Strategy for Creativity and the Arts, Inspire, is summed up in three words: make, reach, sustain. Audience Development is about reaching out, by using high quality work to inspire, excite and engage people. It’s also about sustaining audiences, leaving a legacy through its impact that encourages them to return.

What are we looking for?

Do you have an Audience Development project in mind? Find out more about what we’re looking for in an application and what funding is available in our Audience development strand document.

Not the right strand for your project? Click here to return to the list of strands for Arts Grants for Organisations.

Are you eligible?

You should ensure that you have also read our information on Getting Started. You can check that your organisation is eligible to apply by taking our Eligibility Quiz.

If you have a project that you think might be suitable to apply for under this strand, please contact us before starting an application. You can email your project ideas to:

How to apply

If you have a project that you think might be suitable to apply for under this strand you need to discuss it with one of our Development Officers, who will send you a link to an application form if they think it’s suitable for us to consider funding.

Please email details to If you’ve already been working with a Development Officer you can contact them direct.

Please include in your email the following information:

• your name and the name of the organisation that will be applying (if appropriate)
• project title
• a description of your project
• the grant strand you’re hoping to apply to
• how much funding you want to apply for
• location of the project

One of our Development Officers will contact you to discuss your idea and they will send you a link to the application form when they’re satisfied you’re ready to apply.

If you have any questions about the application process please contact us at Questions about projects should be emailed to or to your Development Officer.

Click on the button below to log into your account and access applications that you’ve started or submitted previously.

Key links

Download the Audience Development strand information

Audience development help notes

button: Previously started an application? Log in and resume

Useful Contacts:

The Audience Agency :

Registered Charity Number 1034245